Public Benefit Corporation Annual Report 2017

Minnesota Secretary of State – 2017 Filing:

Ecotone Analytics GBC

Annual Benefit Report 2016

This report certifies that the Ecotone Analytics board of directors has chosen the B-Labs Impact Assessment as the third-party standard for Ecotone Analytics GBC, pursuant to clause (2), item (i).

The board has also determined that B-Labs, the organization that has promulgated this third party standard is indeed independent. The board has approved the report, with regard to the period covered by the report (calendar year 2016).

Subd. 3, (2), (ii), (A, B, C):

Ecotone’s Creation of Public Benefit

(A) How the corporation has pursued general public benefit:

Ecotone Analytics GBC is a data analytics company working exclusively with clients who want to manage, monitor, and measure their social or environmental impact.

Ecotone Analytics GBC is committed to expanding the use of social and environmental metrics in decision making for corporations, government, and non-profits.

(B) The extent to which and the ways in which the corporation has created general public benefit include:

In calendar year 2016, Ecotone Analytics GBC helped create general public through the following projects:

New York Green Roofs, LLC – Worked with the company founders to do an environmental impact study, and built a calculator to estimate the quantity and value of the soft benefits of green roofs. This included storm water mitigation, building cooling and energy use, pollinator and avian ecosystem building, and the aesthetic value of green spaces in New York City. Ecotone provided environmental analysis and business modeling to help this company expand its impact in their market.

Better Futures Minnesota 503(c), Northwest Indian Community Development Corporation 503(c), and the University of Minnesota-Duluth’s Natural Resources Research Institute (NRRI) – Worked with Better Futures’ and NWICDC staffs to collect and analyze data under a grant from the Minnesota Environment and Natural Resources Trust Fund (ENRTF), and the Legislative-Citizen Commission on the Management of Resources (LCCMR). The project piloted the environmental impact of “deconstruction” (the systematic disassembly of a residential house), as an alternative to traditional landfill-based demolition. Ecotone collected and analyzed data, and provided the stakeholders with environmental impact reports for all of the jobs under the pilot program. Ecotone worked with NRRI to do deeper analysis of the air, water, and health effects of the projects.

Junket: Tossed and Found, LLC – Worked with owner and staff to collect and analyze environmental impact data for this unique Minneapolis reuse/vintage shop. Shop owner has dedicated the mission of her store to creating sustainable supply chain for up-cycled products and reuse/vintage products. Ecotone Analytics built a custom taxonomy to categorize and estimate the greenhouse gas (GHG) impact for thousands of Junket SKUs. Ecotone also consulted on process flow for collecting data, and on the use of the data in product and business promotions.

Better Futures Minnesota 503(c) – Worked with CEO and Director of Integrated-Care on a project to estimate the social return on investment for this unique “wrap around services” model for ex-offender social reentry. Basing our analysis on the “Results First” Pew-MacArthur benefit-cost framework (and highly informed by the Washington State Institute on Public Policy public data set), Ecotone estimated the social benefits to taxpayers, individuals, and society at large for their following areas of impact: Risk, Need, and Responsivity (RNR) and Cognitive Behavior Therapy (CBT) on recidivism, on the job training (OJT) Workforce Development on participant employment and wages, Medical Health Home effect on avoidable hospital admissions, and the effect of Transitional Supportive Housing on participant mental health costs.

Woodbury Community Foundation 503(c) and City of Woodbury Mayor’s Office – Worked with the leadership team for the Woodbury Thrives community health initiative to do qualitative data analysis from hundreds of community surveys to help inform the team on priorities for program development in response to identified community needs. Worked with representatives from Health East Foundation to analyze the data through the lens of Social Determinants of Health.

Minneapolis College of Art and Design – Volunteered to work with a number of different instructors and the Director of the program in Entrepreneurship to provide students and classes with real-world examples of “sustainable business” projects.

Impact Hub MSP 503(c) – Worked with leadership team and Board to collect and analyze user data for this social impact – oriented co-working space.

(C) Any circumstances that hindered efforts to pursue or create general public benefit?

Ecotone Analytics are pioneers in the field of social and environmental impact measurement for social impact investment. Due to the relative newness of the industry, we struggle to find the sides of the market that are ready and willing to value and pay for our services to unlock social impact investment dollars. We will, however, continue to test this market in 2017.

(3) If the report is the first delivered for filing by the general benefit corporation, explain how and why the board chose the third-party.

The B-Labs Impact Assessment was chosen as it is probably the most well known of 3rd party evaluation frameworks for this type of business.


Addendum 4/7/17

Waste Diverted from Landfill Measured 2017


Total Tons of Reclaimed Materials: 6.2 t

Better Futures:

    Total Tons of Reclaimed Materials: 93.05 t
    Total Tons of Recycled Materials: 1,906.13 t


Aggregate GHG Emissions Measured 2017


Total Metric Tons of CO2 Emissions Avoided: -31 MTCO2e

Better Futures:

Total Metric Tons of CO2 Emissions Avoided: -929.61 MTCO2e