Uncategorized

Impact Washing – How to Spot it and Avoid it

Modern consumers increasingly demand that companies be conscious of their social and environmental impact, and are no longer satisfied with empty marketing promises; they want to see proof that their purchase is making a difference. Coupled with the internet’s relentless ability to surface the truth, customers can see through empty campaigns. As a result, companies …

Ecotone Analytics + Clients

Anatha: Building Regenerative Economies that Put Human Needs First – Guest Post

Anatha: Creating a Regenerative UBI Anatha is an ethos driven decentralized technology company dedicated to designing, building, and deploying economic systems that put human needs first. On October 1, 2020, we proudly led the launch of Project Anatha, a DeFi ecosystem that feeds rewards in the form of a native cryptocurrency to participants every day, …

Ecotone Analytics + Clients Impact Measurement and Reporting

The Impact of All Square

All Square is a non-profit, social enterprise that supports justice-impacted individuals who are navigating barriers that stem from having a criminal record, and supports them in building economic mobility and increased agency. All Square offers a 12 month long Fellowship shaped to fit each individual Fellow’s goals and skills, providing employment opportunities at its craft …

Impact Measurement and Reporting

Social Return on Investment – Communicating Value

Social return on investment (SROI) is a metric adapted from the traditional return on investment (ROI) and is used to measure social, environmental and economic gains that result from an investment. It’s measured by assigning financial value to those gains that aren’t purely financial. For example the monetary value of increased educational attainment or improved …