Oliver Russell & Associates, a purpose-driven brand consultancy and Certified B-Corp out of Boise, ID, has released its second white paper in a series on building purpose-driven companies. The paper, titled “Prove It! discusses the credibility of purpose-driven brands, and the importance of third-party verification of outcomes. Ecotone Partners GBC, INC. from Minneapolis is mentioned as an exemplar of social and environmental impact accounting for Small and Medium-sized Enterprises:

The consulting world is adapting to provide solutions for social entrepreneurs. One example is Ecotone Partners, a specialized firm in Minneapolis that helps companies measure, manage, and communicate their social, environmental, and business impacts.

Big accounting and professional service firms such as Deloitte, Ernst & Young, Grant Thornton, PricewaterhouseCoopers, and McKinsey & Company, among others, are moving into the social impact auditing space. These programs are likely aimed toward larger, more established corporations that are coming to understand that the market is taking social impact seriously.

“There is definitely a trend for social impact reporting to become closer and closer to accounting,” Jeremy Nicholls, CEO of the Social Return on Investment Network, told The Guardian. “One of the things that is now increasingly being looked at is the inter-relationship between financial reporting and social or environmental impact—or natural capital.”

The first white paper in the series was released on October 7th, 2015, entitled “Create It!,” and the third will be released later in Q4 2015, called “Share It!”

Download “Prove It!” here, after an e-mail sign up: http://www.oliverrussell.com/purpose-driven-company-prove-it


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